Our history

Breton, in my forties, trained psychologist working in human resources in business, I was a senior executive, leading a fulfilled life with a busy schedule. During a catastrophic evening, I helplessly witnessed my husband's stroke. Vital prognosis engaged, a cataclysm sets in in our household of 4 children. The moments of deep questioning of our way of life and reconstruction come: I was missing out on essential things! I couldn't see my children growing up...I decided to take it easy so I could help my husband relearn the simple little actions of everyday life: Put on a sweater, put on his socks, and... tie and untie his shoelaces. I looked for a simple solution, for him and also for my children to be able to save time when my sons "miss" their bus because they didn't have time to tie their shoelaces; when my daughter's sports teacher tells her that she is late for every class because she hasn't had time to tie her shoelaces! Especially since she competes! So this problem had to be solved! The solution: I discovered magnetic elastic shoelaces that my children call “magic”. I came up with the idea of ​​offering an accessible and aesthetic range for everyone, from children to adults, the elderly, people with certain motor difficulties, and professionals such as firefighters for example. I also noticed, in traditional stores or in large retailers, the poverty of the range or even the absence of choice. Mine was done: open an online store of shoe laces and trendy products. Passionate about fashion, I then developed a customization offer with jewelry, barrettes and other "charms" that are simple to install on traditional or elastic laces and which really change the look of your shoe. My husband well recovered and children finally on time; laces are not only found on mountain roads!...With the magic laces put on in one click, I had resolved the problems of our family daily life and we were able to get back on the right foot! I wish you an excellent discovery!