About

Breton, trained psychologist working in human resources in commerce, in my forties, I was a senior executive, leading a fulfilled life with a busy schedule. During a catastrophic evening, I and my 4 children watched helplessly as my husband had a stroke.

Vital prognosis engaged, a cataclysm sets in in our home. The moments of deep questioning of our way of life and reconstruction come: I was missing out on essential things! I couldn't see my children growing up...I decided to take it easy so I could help my husband relearn the simple little actions of everyday life: Put on a sweater, put on his socks, and... tie and untie his shoelaces. I looked for a simple solution, for him and also for my children to be able to save time when my sons "miss" their bus because they didn't have time to tie their shoelaces; when my daughter's sports teacher tells her that she is late for every class because she hasn't had time to tie her shoelaces! Especially since she competes! So this problem had to be solved! The solution: I discovered magnetic elastic shoelaces that my children call “magic”.